5 Signs Your Website Is Costing You Leads (and How to Fix It)

December 7, 2023

Your website should be your top-performing salesperson. But if it's not converting visitors into leads or sales, it's time to take a closer look.

1. It’s Slow or Not Mobile-Friendly 
40% of users abandon a site that takes more than 3 seconds to load. If your site isn’t responsive or fast on mobile, you’re losing potential customers before they even see your offer.


Fix: Upgrade to a mobile-optimized, speed-tested design.


2. It’s Not Clear What You Do 
If a visitor can’t understand who you help and how in under 10 seconds, they’re gone.

Fix: Clarify your value proposition with strong headlines and visuals.


3. No Clear Call-to-Action 
Your site needs obvious next steps: schedule a call, download a guide, shop now. No CTA = no conversions.


Fix: Use bold CTAs and guide users through your funnel.


4. Poor SEO Structure 
If your website doesn’t show up on search engines, you’re invisible.

Fix: Optimize meta tags, structure your content, and add keyword-rich copy.


5. Outdated Design 
An old, clunky design kills credibility. Modern users expect sleek, simple, and smart.

Fix: Refresh with a clean, conversion-focused layout.


Want to know if your website is helping or hurting your business?
👉 Claim your FREE website audit ($2,500 value) from GEM Brand & Marketing.

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